Brandon Kemnitz DROP 001

When it comes to creating our own branded merch, we can't just settle for mediocrity. Oh no no, we need to set the bar high and exceed our own expectations. But let's not stop there. We also need to use this opportunity to flex our creative muscles and turn our merch into a playground of self-expression.

BRAND DISCOVERY

To create a contemporary mini-collection, we came up with a special landscape for our brand. We were inspired by the creative and music scene in Berlin and absolutely wanted to show the feeling of the zeitgeist and club culture in the form of clothing.

BK001 builds the bridge between German down-to-earthiness and international street credibility. Brandon Kemnitz curates and creates visionary products in the broad context of fashionable merchandising.

With this in mind, we created an oversized hoodie with a special wash and a boxy fit. We also created two t-shirts, light and dark, also with a special wash and attention to detail (the t-shirts can be worn on both sides). All products have the same design to convey belonging to the collection.

BRANDON KEMNITZ ` CORE VALUES

ETHICAL

SEXY

PROGRESSIVE

EUROPEAN

FULL ROLLOUT

To promote the drop, we hyped it up via social media and posted a related countdown on our website. Furthermore, we started with a mystery campaign that went into a big reveal for the actual image campaign. Associated extras such as videos or playlists were also created.